Abstract
Microblogging, like Twitter in America, has become an important and influential platform for disseminating and sharing information and communicating with others in China. By October 20, 2013, 59 government public archives in China had opened their own microblogs on the biggest microblogging platform, Weibo, run by the Internet company Sina. However, the application of microblogging in Chinese archives has some problems and limitations including a small number of archives microblogs, a paucity of posts and followers, scanty information about archival holdings, lack of attention to the development of other related microblogs, and few planning or development strategies. Current studies in China allude to some of the problems and limitations of Chinese archives microblogs and articulate some recommendations, but they do not delve into the reasons for the existing problems of Chinese microblogs. This article analyzes the problems and limitations of Chinese archives microblogs from the perspective of archival culture, since organizational culture is important in determining people's patterns of thinking, feeling, acting, planning, and controlling processes within organizations; it has a great influence on the adoption and use of information and communication technologies in organizations as well as organizational performance. The article argues that the prevailing organizational culture of Chinese archives is the underlying reason for the existing problems and limitations of Chinese archives microblogs; to some degree, it blocks the adoption and development of microblogging in Chinese archives. This study, therefore, explored the problems and limitations of Chinese archives microblogs using Web investigation and semistructured interviews. It used Geert Hofstede's cultural dimensions theory to understand the characteristics of Chinese archival culture as well as the influences of this culture on Chinese archives microblogs.